WHO IS SUNITA SAH?

Dr. Sunita Sah investigates what makes us comply. She is an award-winning, tenured professor and organizational psychologist at Cornell University who has conducted groundbreaking research on defiance, advice, and influence.

A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. Dr. Sah is a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American.

DEFY
PRESS
RELEASE

DEFY: The Power Of No In A World That Demands Yes
will be published by Penguin Random House on January 14, 2025

“A POWERFUL TRANSFORMATIVE READ”

—Daniel H. Pink

“A MUST READ FOR ALL”

—Robert B. Cialdini

“A CULTURE SHIFTING MANIFESTO”

—Jonah Berger

“A POWERFUL BOOK”

—Adam Grant

MORE ABOUT SUNITA

Sunita is a professor, author, speaker, and consultant who helps executives and leaders make key decisions, think critically, negotiate, and transform their organizations.

Speaker

Sunita engages audiences across business, healthcare, and academia with her inspiring and insightful talks and workshops on various topics, such as decision-making, critical thinking, leadership, defiance, and negotiation skills. She has given hundreds of invited talks to businesses, governments, and academic institutions delivered worldwide.

Consultant

Sunita uses her expertise to inform and advise organizations, businesses, and governments on managing conflicts of interest and improving decision-making and negotiating skills with critical thinking and better leadership.

Author

Sunita helps people reclaim their agency and defy the forces that keep us silent and compliant.

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Order DEFY: The Power of No In A World That Demands Yes

Sunita’s new book published by Penguin Random House

Researcher

Sunita is an interdisciplinary scholar who studies defiance, advice, and influence with the aim of improving outcomes and mitigating inequalities in healthcare and society.

Find all Sunita’s peer-reviewed academic publications on Google Scholar.